Activating Your Health Care Heroes
Creating Passionate, Experience-Driven Brand Ambassadors During COVID – 19
In this webinar, you’ll hear how LCMC Health and Northern Light Health are powerfully engaging employees so they can confidently and compellingly live the brand in every interaction, even in challenging times.
Key takeaways from this webinar:
- Strategies that guided building these best-in-class programs
- Tactics for sustaining and adapting the programs
- Results achieved by turning healthcare heroes into powerful advocates for the brand and experience
- 5 key learnings, surprises and best practices
Download the presentation used in the webinar
Additional Webinar Resources
Northern Light Health Brand Ambassador Job Description
(new brand launch)
When launching their new brand, Northern Light Health created a job description for the Brand Ambassadors, the systemwide team of people who would help implement the new brand and exemplify the culture.
Northern Light Health Brand Promise Ambassador Job Description
(ongoing)
Two years after their new brand launched, Northern Light Health updated the name and job description for their program to reflect its evolution. The new name for the program became Brand Promise Ambassadors.
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