Ensuring a Healthy Future for All
UNC Health faced a common challenge: their identity didn’t do justice to their aspirations. The solution? A new visual identity to transform them into one unified system, true to what they stand for.
In partnership with the UNC Health team, we developed a modern, aspirational brand that reflects the intersection of empathy and expertise, propelling the organization on their path of transformation.
A New Era of Brand Governance
In a world where brand is increasingly defined by experiences and delivered by a multitude of internal functions and agencies, Salesforce needed a better way. Mongile’s BEAM platform, which stands for Brand Engagement and Asset Management, was their solution. We partnered with the Salesforce team to build and launch their new Brand Central portal on BEAM. Brand Central is now the first stop for all things branding at Salesforce, and it will help internal teams, as well as partners, learn to live the brand identity like never before.
Unifying Two Organizations
Unifying two organizations under a single brand system, Luminis Health and Monigle partnered together to craft this unique identity and expression for the brand, conveying the health system’s commitment to being a force of hope and healing, while igniting new possibilities for how and where health care is delivered.
A Holistic Brand Experience
As consumers are increasingly empowered to make health care choices, Monigle and Quest brand and experience teams saw an opportunity to put a more human lens on patient service centers. Fusing brand, experience and function, we used design thinking to create stronger consumer connections with a brand-enhancing, intuitive experience.
A New Way to Health
A first-of-its-kind New Jersey Medicare Advantage plan called for an innovative brand that reflected its shared vision – to enhance the health and wellness of New Jersey. Horizon Blue Cross Blue Shield of New Jersey, Hackensack Meridian Health and Monigle partnered together to introduce Braven Health, a member-focused health care experience guided by those who know each member’s health best – their doctors.