Join the Movement

Humanizing Brand Experience: Health Care Edition 2020

The 2018 and 2019 Humanizing Brand Experience reports provided rich insights about consumers and brands, and enabled leaders to build more meaningful, human experiences. Join the movement and be part of the next report.

This report is your fuel—with the data and insights to drive immediate brand experience change in your organization.

Built by Monigle’s own Experience Insights team using a proprietary approach to understanding and building brand experiences, the Humanizing Brand Experience reports have changed the way health care marketing leaders view and manage experience. The insights provided in the 2018 and 2019 editions enabled leaders to mobilize key team members and to create a movement in their organizations by providing a new framework for thinking about their brands.

Last year’s edition delved even deeper into the quickly evolving consumer mindset, deconstructing how choices are made in health care to equip the modern brand leader to understand the power of brand and build better experiences. Now it is time to go even deeper.

Don’t miss out on being part of the 3rd edition.

Humanizing Brand Experience has become required reading for our entire executive team.”Amy StevensVice President of Marketing and Communications, Tidelands Health
Humanizing Brand Experience provides us valuable insights on how we can continue to improve all aspects of our brand experience so that patients feel we are their partners in navigating complex health care journeys.”William “Skip” HidlaySenior Vice President, Chief Communications and Marketing Officer, University of Chicago Medicine