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We are not thinking machines that feel, we are feeling machines that think
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Our approach to research is to go beyond data to provide understanding and foresight.
The purpose of market research is to understand people. Traditional research approaches reduce people to isolated metrics and that is where they go wrong. We explore what really matters to people and how their values and behaviors drive the decisions they make in the real world.
Our approach is rooted in a deep understanding of the three forces that influence human behavior:
Think of emotion as an elephant and rational thought as the elephant’s rider; if they disagree, the elephant will always win. Brands must understand how to move both in a synchronized fashion. By illuminating how and why key audiences make decisions in the real world, we build brand experiences that resonate both rationally and emotionally by:
- Employing a methodologically agnostic approach with a focus on choosing from an array of proven and innovative techniques to answer the business question
- Applying interviewing techniques that allow us to dig deeply into consumers’ emotive and rational needs
- Using quantitative and qualitative research designed to map both conscious and unconscious drivers of decision making
- Translating research outcomes into a strategic narrative on which clients can take action
Brand Image and Equity
Customer Experience Research
By mapping customer journeys, we help brands optimize their experience. The role of specific channels is defined in order to improve experience creation
Customer & employee satisfaction
Dividing respondents into distinct groups based on similarity of preferences or characteristics:
Identifies groups of respondents that exhibit similar response patterns.
Latent Class Analysis
Assess the probability that a respondent would belong to a particular segment based on their choices.
White space exploration
Modeling and Analytics
Brand business case
Agent-based market simulation
White space exploration
Product & service testing
Opportunity area exploration
Stakeholder needs assessment
Publications & collateral
Advertisements & commercials
|Page Title||Brand Research, Analysis & Insights | Monigle|
|Page Keywords||brand analysis, branding research, brand insights, brand market research, brand image research, brand research agency, brand research firm|
|Page Description||By illuminating how and why your key audiences make decisions in the real world, we build brand experiences that resonate both rationally and emotionally. Discover our approach to brand research.|