Challenges We Solve

The definition of a brand has become synonymous with delivering an experience and a purposeful culture. Learn about the types of challenges we solve.
Page TitleBranding Challenges & Solutions | Monigle
Page Keywordsbranding challenges, brand solutions, branding solutions, brand challenges, brand marketing solutions, brand marketing challenges
Page DescriptionThe definition of a brand has become synonymous with delivering an experience and a purposeful culture. Learn about the types of challenges we solve.

The old saying goes that you rarely wake up in need of a brand firm, and when you do, it’s usually as a result of a seismic event like a merger and acquisition, or a need to reposition in the face of industry disruption.


As the definition of a brand has evolved to become synonymous with delivering an experience and creating a purposeful culture, the need to be constantly thinking further about your brand has become a strategic imperative, even if the challenges appear lower on the Richter scale. Every brand initiative we undertake ultimately connects in some way to a specific business challenge that can be traced back to a part of the P&L or balance sheet, all having a direct line to the C-suite. Connect With Us if you’re facing any of the following challenges and we’ll put our best thinking to the test.

We solve a variety of challenges across all industries:

  • Execute a merger or integrate an acquisition
  • Facilitate shift in business strategy
  • Drive brand-led innovation
  • Respond to competitive pressure
  • Bring brand to life within environments
  • Engage with a new audience
  • Create a compelling customer experience
  • Rationalize and optimize a brand portfolio  
  • Improve employee engagement, retention, and recruitment
  • Deliver operational efficiencies in brand processes
  • Make the business case internally for brand
  • Understand the full costs of implementing and executing a rebrand

As well as having expertise in emerging challenges within these specific industries:

Health Care

The rise of integrated health systems
The retailization and consumerization of healthcare
Population health management and the growth of ACOs
Co-branding, partnerships and new revenue streams
Patient experience

Financial Services and Banking

Shifting consumer perceptions of financial services post financial crisis
Banking to millennials
Differentiating across a sea of sameness
The drive to an integrated omnichannel customer experience
Need to consolidate in the face of regulatory requirements
Branch transformation, and the changing role of associates
The role of Automated Teller Assists (video ATMs)