LCMC
Health care with heart
LCMC
LCMC
LCMC
LCMC
LCMC
LCMC
LCMC
LCMC
LCMC
LCMC
LCMC
LCMC
Every so often, a brand’s most powerful expression is right under our noses, nascent within culture, waiting to be found and fostered. Such was the case with LCMC Health, a New Orleans health system in need of a new identity and brand position to unify its family of hospitals and employees. We found an immediate and pervasive truth across our workshops: everything and everyone was extraordinary—extraordinary people, extraordinary experiences. We felt a little more loved, heard louder laughs and had longer hugs. This “extraordinariness” isn’t just true for LCMC Health, it’s part of the DNA of New Orleans. They even have a word for it: lagniappe.
Client Quote
“The response to our new brand has been positive and powerful. The most significant value is what it has done for our culture and employees. Brand launch brought people across the organization together and you could feel their pride in being part of something bigger, our healthcare system. Our people are energized by our very human brand that clearly communicates our story and empowers our employees to do that ‘little something extra’ every day. We’re now focused on sustaining that magical launch day feeling and hardwiring it in everything we do, internally and externally. Engaged and proud employees create a great culture and that positively impacts what’s most important to us, our patients and community.”
Christine Albert, MPP, APR, Senior Vice President, Marketing and Communications, LCMC Health