Sempra: Bringing Brand to Life in Culture
Sempra Energy is well recognized as a Fortune World’s Most Admired Company and is a leader in diversity and inclusion, being recognized as a best place to work for LGBTQ...
Empowering You to be Extraordinary: UCHealth Launches New Brand
Wouldn’t it be nice if health care services could fit into your life and schedule, not the other way around? Well, with UCHealth’s recent brand transformation, this idea is no longer...
Bank ATMs Are Getting a Face Lift: A New Customer Experience in Retail Banking
When Chemical Bank installed its very first ATM in 1969, it dispensed a fixed amount of money when a user inserted a special card. It was the first step in performing...
Best-Laid Brands: Tackling an International Sign Conversion
It’s business as usual when a global brand like General Electric (GE) takes on a sign conversion program at one of its many facilities in China. It’s the world’s most...
Branded Environments and a Kit-of-Parts Solution
A flexible approach to deliver a consistent brand experience The core concept of developing a branded environment has been around for quite some time, but how is that accomplished? For...
Behind the Scenes: The Fits, Starts, and Successes of a Rebrand with the CMO of Northwell Health
“How do you position one of the nation’s largest health care systems for tomorrow’s care while retaining its roots in an industry defined by disruption?” This was the question initially...
Applying Human-Centered Design in Branded Environments
Branded environments touch all of our senses, which is why designers strive to create meaningful connections between the heart and the mind. One way to establish this is through human-centered...