Branded Environments: Services

Infusing your brand into your environments and consumers' experiences.

Insights

Changes to your physical experience are arguably the most expensive component of a brand refresh or a brand change. Our Insights practice ensures that you deploy limited resources in the most impactful and cost effective manner. Whether it’s through an understanding of how people are using your space, clarity about the role of your signage in driving traffic, or determining completely new ways to connect people to your experience, insights help you make more confident decisions.

Strategy

Your experience is often one of the only times that you can make both a physical and an interpersonal connection with your audiences. It’s critical that every element of the experience and the environment is delivered through the lens of a consistent strategy that not only expresses how you are different, but encourages people to understand why they should care. From overarching experience principles that keep creative efforts focused, to the comprehensive mapping of an entire journey for both for internal and external audiences, our strategy work guides how our experience is delivered and how it evolves to meet the ever-changing needs of those we serve.

Environmental Design

We know how people make choices and engage in your spaces. We’ve defined strategy that will ensure consistency and impact across every touchpoint. Now, it’s time to bring new experiences to life, or to reinvent touchpoints that could work harder. Our environmental design balances the principles of beautiful design with the clear remit that it has to be hardworking in support of the brand and its goals. We don’t design for design’s sake; we create and reinvent experiences that help people to choose, use over and over, and ultimately advocate for.

Implementation & Conversion

Now, the hard work begins. There’s often a sigh of relief after the design work is done, but we know from experience that this is truly where the hard work begins. Our implementation and conversion work delivers the flawless installation of facilities, signage, and experiences of all sizes so that you don’t have to worry about the complexities that come along with building code, permitting, engineering, architecture, and coordination. Our seasoned program managers coordinate every facet of an implementation or conversion as an extension of your team. Software solutions, including our proprietary SignChart system, enable you to track progress in real time. There’s a ton of moving parts, and we keep each of them swiftly moving toward completion.