Topic: Creating culture
Monigle in the news: Forbes’ 15 trends that will impact organizations in 2023
To ensure agencies will be agile enough to pivot and evolve as needed, proactively identifying the trends that promise to have a major effect on the industry this year is...
Living at the Intersection of Brand Purpose and Culture
The notion of brands strengthening themselves by embodying a core purpose isn’t exactly new. For years now, brands have been starting with their “why” thanks to Simon Sinek. Brands are...
Building a more human brand experience: A top-ranked brand shares insights, expertise, and inspiration
The Ohio State University Wexner Medical Center, one of the top-ranked brands in the latest Humanizing Brand Experience Vol 5 report, clearly understands what consumers want and need in their...
Experience design at LCMC Health: How to create impactful, on-brand, and extraordinary moments in your spaces
The LCMC Health brand is defined by celebrating the extraordinary in a world of ordinary. Join us as we dig into the important sensorial attributes that drive consumer decision-making and...
Monigle in the news: Infusing brand into physical space to build culture and community
Infusing brand into a space can help bring to life an organization’s core principles—its mission, vision, values, and personality—in a way that feels tangible and tactile for the employees who...
Are we building brands, or are we building cultures?
The evolution of the term “brand” has been gradual. Originally a way of staking claim to your property or creations (think livestock and paintings) – for years, branding was perceived as simply a name or a visual identity. And...
Convergence is the key to cultural effectiveness
It is widely accepted that an organization’s culture is comprised of shared values, underlying perceptions, feelings and behaviors as well as observational artifacts – such as dress code, symbols and stories....
Disentangling Culture, Engagement and Strategy
Who we are. What we stand for. Our vision. Our purpose. Commitment to the cause. Employee alignment. Measuring impact. If you’re in the corporate world, these phrases are pervasive. After...
Activating Culture to Attract, Retain and Engage Employees
In the face of staffing shortages, increased competition to attract quality candidates, burnout, and employees leaving the healthcare industry, culture can be a powerful tool for engagement throughout the candidate...
Brand Innovation Begins With a Culture Shift
Today, change is not just a brand buzzword, it’s a deeply ingrained human expectation. Each time we open our phones we’re thrust into a revolution — new updates, options, experiences...
Activating Your Health Care Heroes Series
Hear how LCMC Health and Northern Light Health are powerfully engaging employees so they can confidently and compellingly live the brand in every interaction, even in challenging times.
Creating a culture of inclusion is no longer optional. It’s mandatory.
Yes, recent years have shown an uptick in social progress, and that progress has become the catalyst for more workplace inclusivity. The underlying business case, however, is becoming too compelling...
Brands Making a Difference: Inclusion and Diversity
On our previous episode, we discussed how workplace inclusivity has become a requirement and how we at Monigle are building a unique culture that imbues it. While our diversity efforts...
How we’re leaning into our culture during the time of COVID
Everything we do at Monigle starts from a place of humanity, from the desire to build brands that move people, and that includes moving one another. So, it shouldn’t come as a surprise...
Outdoor Retailer Observations: Your Culture is Always on Display
Recently we’ve been talking quite a bit about organizational culture. From differentiating culture, strategy, and engagement to examining the evolving relationship between brand and culture, clearly, we care about what unites employees within an organization’s walls....
Monigle’s Cookbook
That’s right, this year we’re celebrating with our favorite drinks, tasty treats and stories across Monigle. Each recipe is the beginning of a tradition, a love story or a family...
Living Your Brand: Tangible Takeaways From Purpose-Led Organizations
Marketers, it’s on you to practice what you preach. Here are some tactical steps you can take no matter where you’re at in the journey towards purpose.
Purposeful Pay: How One CEO Challenges the Status Quo
You may have heard the story of Dan Price, the young entrepreneur of Gravity Payments, a Seattle-based credit card processing company, who raised the minimum salary of his 120 employees...
REI Places Brand Value Ahead of Profit
REI Opt Outside Black Friday has come to be known as the one day a year when shoppers’ appetites for retail goods match their craving for Thanksgiving turkey. For many,...
Innovation in Banking: Start with the Heart
A colleague of mine, Josh Berndt, and I recently attended two key banking industry events. We both went to ABA in Denver and then Josh braved the bright lights and...
Monigle Featured in Branding Magazine
Monigle’s CMO, Gabriel Cohen was recently asked to write for Branding Magazine. Entitled “Branding Edison”, this regular column will focus on the real world aspects of the brand owner’s playbook, areas...
Making Sense of the Millennial Career Path
When a millennial lands their first job, they think they’ve made it. I remember the excitement and sense of accomplishment that washed over me for a few weeks after “the...
How Nike Beat Adidas at the Women’s World Cup
Nike vs. Adidas The Women’s World Cup is still fresh on everyone’s mind; people continue to beam with USA pride as the US Women’s National Team brings home the FIFA...
A Chat with Summer Austin, Director of Strategic Marketing
An enduring rebrand: over 10 years strong On June 26th, Gabe Cohen, chief marketing officer at Monigle, and Summer Austin, director of strategic marketing at Camden Property Trust will be...
Brand New Territory: From Southeast Asia to America
In late 2013, I made the decision to move from Singapore to Denver. The choice to relocate to Denver was somewhat strategic: I wanted to experience a different kind of...
5 Tips to Diagnose Your Ailing Health Care Brand
Many health care marketing and communication professionals recognize the value of a strong and well-functioning brand. However, in some organizations the symptoms of a “sick” brand can go unnoticed for...
Brand as Culture: Create Something to Believe In
How reframing brand as culture can jump start employee engagement Creating a meaningful brand in today’s hyper-competitive market is challenging. Marketers are increasingly forced to create new strategies in order to...
Glenn Monigle: A History
Monigle Associates Inc. was founded in 1971, but what’s the story behind founder Glenn Monigle? In his own words he tells his story in response to many inquiries from staff....
CMO Survival: What to Do in the First 100 Days
Understand the culture, people, and resources first before making any plans CMOs must be doing something right. Since 2006, the average tenure of the top marketing leader has almost doubled...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...
Improve How Associates Live the Brand
The other day I exchanged a gift at Nordstrom, which, of course, is renowned for its impeccable customer service and powerful brand. The experience was as expected ― beautiful merchandising,...
Broncos Super Bowl and Colorado Tourism
In Part One of this two part series, Gabriel Cohen, Monigle’s Chief Marketing Officer, discusses the impact of the Denver Broncos’ Super Bowl berth on tourism branding and marketing. Super...