Tag: Verbal Identity
Humanspeak series: Part 1 – Meaningful conversation
In this new series, Humanspeak, we will provide insights into how to create more effective, compelling communications by humanizing the language of your brand. As human beings, we crave connection....
5 Tips to Instantly Improve Your Brand Voice
Just like logo and design systems tell your brand’s story visually, the way a brand writes, speaks and sounds is a fundamental part of your expression. A strong brand voice...
The Monigle Internship Experience
In Part Two of this series, Sean Roper and Michael Rardon discuss what it was like being interns at Monigle. As we enter the final weeks of our internship we...
The Role of Social in Strengthening Verbal Identity
Starbucks Branding We all know the Starbucks story, don’t we? The brand created an entire vaguely-Italian vocabulary around their product experience. Tall, Grande and Venti, among other nomenclature, injects the...