Tag: Starbucks
Brand Collaborations, Part One
How brands go into business together to the benefit of consumers―and each other Recently FitBit, one of the few companies who have successfully moved into the wearable fitness market, sent...
Insights and Strategy Welcomes New Team Member
Meet Dusty Anderson Our Insights and Strategy team continues to acquire some of the best and brightest talent in the industry. The latest standout to join Monigle’s project management team...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...
The Role of Social in Strengthening Verbal Identity
Starbucks Branding We all know the Starbucks story, don’t we? The brand created an entire vaguely-Italian vocabulary around their product experience. Tall, Grande and Venti, among other nomenclature, injects the...