Tag: Rick Jacobs
Creating A New Brand Name
New brand name development is one of the most challenging processes in the branding business. While not everyone has an opinion about strategy, brand architecture, or logo design, everyone has an opinion about names—those they...
Ten Minutes With Jesse Day
Jesse Day’s Monigle story has a bit of a twist. He was hired as the Director of Digital over two years ago, but he joined our marketing team back in...
Sustainable Meaningful Differentiation
More than any other time in history, marketers and executive teams are wrestling with how they can make meaningful connections with the people who matter to them and sustain the...
Challenge Commonly Held Beliefs
How to avoid Brand Botox and create authenticity Consistency in brand expression is critical, but what if our drive for consistency damages a brand or, at least, limits its potential?...
Building for the Future
2013 has brought about exciting changes at Monigle. As the agency moves into its fifth decade, this was a year of looking at how to position the company for greater...
Justin Wartell Joins Monigle
Meet Justin Wartell Monigle is pleased to announce the addition of Justin Wartell to our thriving team. As Managing Director, Justin joins Monigle following seven years lending his talents to...