Tag: Organizational Structure
Five CMOs Share the Secrets of Organizational Redesign for the 21st Century
The advent of the informed and empowered consumer has complicated the marketing and branding landscape. With the deluge of choice and practically unlimited access to knowledge, consumers can now shop doctors and...
Reach Across Silos to Work More Collaboratively
By Jennifer Rivas and Lydia Govinden Reaching across silos to work more collaboratively is much easier said than done. It means treading into uncertain waters where we feel we lack...