Tag: Mike Reinhardt
How Digital Contributes to Brand Development
Each November I attend the Healthcare Internet Conference (HCIC), which is my chance to learn about the newest and coolest ideas being implemented in healthcare marketing. The 2014 HCIC was...
How Digital Tools Help Build Your Brand, Part Two
In Part Two of this series we explore the features and benefits of brand management sites and digital tools so you can decide what’s right for you. While we typically...
How Digital Tools Empower Brand Builders, Part One
In Part One of this series we explore how digital tools and technology can help unlock brand value. We believe a brand is an organization’s most valuable asset. This idea...
System Branding and Health Care. Is Your Brand Ready?
A changing mentality and vocabulary is leading to a reexamination of what system means for health care. In the past, health care providers have succeeded as a collection of separate...