Tag: Metrics + Measures
Does Your Health Care Brand Inspire Choice? [Infographic]
Why meaningful differentiation is more important than ever Choice is a powerful motivator. It fuels competition, inspires improvements, and reduces costs. As health care reforms empower the industry to behave...
The Five Steps to Brand Development
Key audience research and the analysis of business plans, marketing communications, customer contact practices, and employee attitudes and capabilities form the basis for developing effective branding. As such, the primary...
What Consumers Value Most In Health Care Brands [Infographic]
Brand personality―the set of human characteristics associated with a brand―is an important part of brand strategy because it allows consumers to more easily relate to and connect with a brand...
What Drives Brand Loyalty?
Pursue deeper insights to make your brand resonate. Over the last 40 years, we have tackled many tough business challenges for our clients. These challenges come in all shapes and sizes, but...
Develop a More Compelling Case for Brand Investment
For many of us across the country whose fingers and toes are still thawing after the latest arctic blast, the thought of walking out to the backyard in August wearing...
Educate Senior Leaders on the Importance of Brand
One of the most rewarding aspects of working in the brand-consulting field is helping a wide spectrum of senior executives to achieve their strategic goals. And when I say wide...