Tag: Merger
Proactive Branding
When we think of the top reasons organizations choose to engage in brand strategy work, the majority fall into the reactive category. In other words, after an event has happened...
BB&T – SunTrust Merger: A New Name for the Future of Banking?
The new name will represent the most important new name in the banking sector since the creation of Ally Financial (the 19th largest bank in the U.S.) in 2010. We...
Palladium Energy and ICCNexergy Cut the Cord
We take for granted how much our lives depend on batteries and how much they have evolved in the last decade. So much so, that it’s almost impossible to imagine...
The Seven Keys to a Successful Rebrand
Why a rebrand should be viewed as a symbol of change, not a change of symbol In today’s world, it seems as if companies are going through some level of...