Tag: Merger and Acquisition
A Branded Way With Words: Field Notes From the Former VP of Brand Management at Thomson Reuters
Which would you rather do? Ingest enzymes and nutrients to create energy or…enjoy a meal? They’re the same thing. Here’s another one: Allow someone to apply pressure to your scapulars...
A Merger of Equals: 5 Brand Questions for Dow-DuPont
The merger of Dow Chemical Co. and DuPont Co. will bring together two of America’s oldest corporations into a $120 billion behemoth. The deal is just another example of the recent wave of mega-mergers...