Tag: Lynne Field
Unlock the Potential of Your Health Care System Brand
Not long ago, health care system brands could set themselves apart by defining their “system” story. It was all about creating awareness of a system’s component parts, and claiming size...
Agencies Need a Different SEO: Service Engine Optimization
Every successful agency is working as hard as it can to make itself more competitive through content creation and Search Engine Optimization (SEO). Unfortunately, many are putting their businesses at...
Unifying Scripps Under a Master Brand Strategy
Scripps Health is one of the most highly regarded healthcare systems in Southern California, and one with a notable history. So, when research conducted in 2011 indicated that Scripps lacked...
Developing a Unified Brand for Today’s Health Care
Health Care Branding Health care branding, like health care delivery, is in transition. The new imperative does not only include a focus on “system” branding, but on “synergy” branding as well. As...
Improve How Associates Live the Brand
The other day I exchanged a gift at Nordstrom, which, of course, is renowned for its impeccable customer service and powerful brand. The experience was as expected ― beautiful merchandising,...