Tag: Justin Wartell
Northwell Health: Rebranding a Health Care Giant
Rebranding a Health Care Giant New York’s largest private employer and health system, which was created through a merger almost two decades ago, has rebranded. As of September 2015, Northshore-LIJ...
Monigle Announces Rebrand of HSA Bank [Video]
Managing Director Justin Wartell introduces Monigle‘s approach to HSA Bank‘s rebrand, including the path through which the brand’s new promise, Own Your Health, was created. Connect With Us...
Strategy is Growing: Meet Sawyer Schweitzer
Meet Sawyer Schweitzer We are excited to announce that one of our standout summer interns has joined the Monigle team full time. Sawyer Schweitzer is now an Analyst in our...
The Trouble with Current Views of Brand Valuation
Hint: It’s Not About the Number! Over the last 24 months, the frequency and intensity of conversations about brand valuation among an ever-more-diverse group of brand leaders has been a pleasant...
Brand Work: Measuring Program Performance
“How do we know if we’ve been successful?” This is one of the most frequently asked questions surrounding work in branding. Shareholders, board members, leadership, and the broader staff impacted by...
Two New Team Members Join Monigle!
We are pleased to announce the addition of two new team members who add depth and strength to our branding capabilities and services. The Insights and Strategy team has welcomed...
Brand-Led Decision-Making on St. Patrick’s Day
Pulled Sponsorships on St. Patrick’s Day Following the CVS announcement that tobacco would no longer be a part of its retail offering, another batch of brand-led thinking has emerged this...
Monigle Adds New Member to Senior Team
Meet Gunnar Jacobs Less than two months into 2014 and we are enjoying a successful year thus far. We continue to grow our range of services, work with fantastic clients,...
Don’t Give Away Your Brand!
Marketers can use brand valuation to monetize and protect their brand investments The return to growth in mergers and acquisitions, and the surge of new partnerships and co-branding efforts across...
Strategy Team Adds Two New Team Members
With the holidays upon us, a successful 2013 nearly behind us and a new year right around the corner, we look back and look forward with fond memories and eager...
The Role of Social in Strengthening Verbal Identity
Starbucks Branding We all know the Starbucks story, don’t we? The brand created an entire vaguely-Italian vocabulary around their product experience. Tall, Grande and Venti, among other nomenclature, injects the...
Justin Wartell Joins Monigle
Meet Justin Wartell Monigle is pleased to announce the addition of Justin Wartell to our thriving team. As Managing Director, Justin joins Monigle following seven years lending his talents to...