Tag: Journey Mapping
Getting the Job Done: Applying a Customer-Centric Approach to Branding
As brand has become defined by the experience it delivers, I’ve noticed a more prominent focus on understanding what makes our customers tick, and taking a consumer-centric approach to decision-making....
What’s a 50-Cent Hot Dog Got to Do With Customer Experience?
What does a 50-cent hot dog got to do with customer experience? Turns out...it has quite a lot to do with the customer journey for one Sweedish big box retailer....