Tag: Insights + Strategy
The Five Steps to Brand Development
Key audience research and the analysis of business plans, marketing communications, customer contact practices, and employee attitudes and capabilities form the basis for developing effective branding. As such, the primary...
What Consumers Value Most In Health Care Brands [Infographic]
Brand personality―the set of human characteristics associated with a brand―is an important part of brand strategy because it allows consumers to more easily relate to and connect with a brand...
Insights and Strategy Welcomes New Team Member
Meet Dusty Anderson Our Insights and Strategy team continues to acquire some of the best and brightest talent in the industry. The latest standout to join Monigle’s project management team...
Developing a Unified Brand for Today’s Health Care
Health Care Branding Health care branding, like health care delivery, is in transition. The new imperative does not only include a focus on “system” branding, but on “synergy” branding as well. As...
What Benefits do Consumers Expect from Health Care Systems? [Infographic]
At Monigle, we are seeing firsthand how health care systems are changing healthcare for the better. Our research shows that―given a choice―consumers are 69 percent more likely to seek care...
What Drives Brand Loyalty?
Pursue deeper insights to make your brand resonate. Over the last 40 years, we have tackled many tough business challenges for our clients. These challenges come in all shapes and sizes, but...
Monigle Adds New Member to Senior Team
Meet Gunnar Jacobs Less than two months into 2014 and we are enjoying a successful year thus far. We continue to grow our range of services, work with fantastic clients,...
Strategy Team Adds Two New Team Members
With the holidays upon us, a successful 2013 nearly behind us and a new year right around the corner, we look back and look forward with fond memories and eager...