Tag: Healthcare
CVS HealthHUB: The Health Care Experience Consumers Are Asking For
While the business strategy makes sense, the experience and impact of the new CVS HealthHUB locations could represent its biggest contribution to the health care industry's continued transformation.
Health Care Needs a Disruptor–From Within
Many health care brands see the changing landscape as a threat and miss out on the extraordinary opportunities presented by industry disruption. Let’s take a look at a few of...
Is Your Organization Speaking With One Voice?
Health care strategy leaders share 9 tips for achieving a unified brand According to research Monigle conducted prior to the recent AAMC-GIA National Professional Development Conference—with 50 attendees in marketing,...
VCU Health Takes Home 2016 PRSA Award for Reputation and Brand Management
In recognition of its outstanding commitment to a new brand and evolution into a comprehensive system of care, we are thrilled that VCU Health was recently honored with the prestigious Commonwealth Award...
3 Trends Health Care Strategists Can’t Afford to Ignore in 2016
Through our extensive work with a variety of health care organizations across the country, we’ve consistently come across trends health care brand leaders can’t afford to ignore. Here are a...
Elevating Engagement with a Best-in-Class Brand Center
eHealthcare Leadership Award Winners: Duke Medicine and Children’s Health BEAM (Brand Engagement and Asset Management) sites won eHealthcare Leadership Awards for Best Interactive and Best Intranet sites at the Nineteenth Annual...
The Emancipation of Health Care Consumers
The consumerization of health care is close to reaching a tipping point. Advancements in smart medical devices have provided patients with unprecedented access to their health data, and the Web...
The Trouble with Current Views of Brand Valuation
Hint: It’s Not About the Number! Over the last 24 months, the frequency and intensity of conversations about brand valuation among an ever-more-diverse group of brand leaders has been a pleasant...