Tag: Health Care Branding
Meet the Health Care Disruptors Coming for Your Consumers
A new series about the market disruptors that are coming for your markets and patients If you keep up with the latest health care industry news, you may have noticed...
Monigle Releases Humanizing Brand Experience: Health Care Edition – Volume 2
Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...
CVS HealthHUB: The Health Care Experience Consumers Are Asking For
While the business strategy makes sense, the experience and impact of the new CVS HealthHUB locations could represent its biggest contribution to the health care industry's continued transformation.
Health Care Needs a Disruptor–From Within
Many health care brands see the changing landscape as a threat and miss out on the extraordinary opportunities presented by industry disruption. Let’s take a look at a few of...
Monigle Releases Humanizing Brand Experience – Health Care Edition (press release)
Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...
Is Your Organization Speaking With One Voice?
Health care strategy leaders share 9 tips for achieving a unified brand According to research Monigle conducted prior to the recent AAMC-GIA National Professional Development Conference—with 50 attendees in marketing,...
3 Trends Health Care Strategists Can’t Afford to Ignore in 2016
Through our extensive work with a variety of health care organizations across the country, we’ve consistently come across trends health care brand leaders can’t afford to ignore. Here are a...
Elevating Engagement with a Best-in-Class Brand Center
eHealthcare Leadership Award Winners: Duke Medicine and Children’s Health BEAM (Brand Engagement and Asset Management) sites won eHealthcare Leadership Awards for Best Interactive and Best Intranet sites at the Nineteenth Annual...
The Emancipation of Health Care Consumers
The consumerization of health care is close to reaching a tipping point. Advancements in smart medical devices have provided patients with unprecedented access to their health data, and the Web...
5 Tips to Diagnose Your Ailing Health Care Brand
Many health care marketing and communication professionals recognize the value of a strong and well-functioning brand. However, in some organizations the symptoms of a “sick” brand can go unnoticed for...
How Digital Contributes to Brand Development
Each November I attend the Healthcare Internet Conference (HCIC), which is my chance to learn about the newest and coolest ideas being implemented in healthcare marketing. The 2014 HCIC was...
What Happens When Your Brand Identity Ends Up in Court
A cautionary tale of the value of Brand Identity Standards For the past 25 years, I have designed logos and design systems, and written and illustrated countless pages of graphic...
KentuckyOne is Taking its Signage on a Road Trip
KentuckyOne Rebrand To build excitement for its high-profile rebrand, KentuckyOne Health is using its new signage as the centerpiece of a series of internal events that celebrate the change. From...
Does Your Health Care Brand Inspire Choice? [Infographic]
Why meaningful differentiation is more important than ever Choice is a powerful motivator. It fuels competition, inspires improvements, and reduces costs. As health care reforms empower the industry to behave...
What Consumers Value Most In Health Care Brands [Infographic]
Brand personality―the set of human characteristics associated with a brand―is an important part of brand strategy because it allows consumers to more easily relate to and connect with a brand...
Use Brand to Better Navigate Your Environments
We often see superb examples of branded environments in retail and sports venues. Retailers that have a strong brand message incorporate finishes, materials, displays, imagery, and lighting to intuitively lead...
System Branding and Health Care. Is Your Brand Ready?
A changing mentality and vocabulary is leading to a reexamination of what system means for health care. In the past, health care providers have succeeded as a collection of separate...