Tag: Health Care Branding
CVS HealthHUB: The Health Care Experience Consumers Are Asking For
While the business strategy makes sense, the experience and impact of the new CVS HealthHUB locations could represent its biggest contribution to the health care industry's continued transformation.
Health Care Needs a Disruptor–From Within
Many health care brands see the changing landscape as a threat and miss out on the extraordinary opportunities presented by industry disruption. Let’s take a look at a few of...
How Parsley Health is Disrupting Health Care Branding
Everything about Parsley Health, from its brand to its business model, challenges what we’ve come to expect from health care organizations. Blending traditional medicine with the latest wellness trends, Parsley...
Monigle Releases Humanizing Brand Experience – Health Care Edition (press release)
Drawing on research from more than 3,400 consumers, the report ranks 43 brands across 12 U.S. markets, identifying strengths and weaknesses through a truly human experience-centric approach. Scores reflect a...
Sterigenics International Rebrands as Sotera Health
Sterigenics International has rebranded as Sotera Health. Its three operating companies—Nelson Labs, Nordion and Sterigenics—will continue to maintain their current names. The new parent company name signals a more integrated and...
Is Your Organization Speaking With One Voice?
Health care strategy leaders share 9 tips for achieving a unified brand According to research Monigle conducted prior to the recent AAMC-GIA National Professional Development Conference—with 50 attendees in marketing,...
Empowering You to be Extraordinary: UCHealth Launches New Brand
Wouldn’t it be nice if health care services could fit into your life and schedule, not the other way around? Well, with UCHealth’s recent brand transformation, this idea is no longer...
Behind the Scenes: The Fits, Starts, and Successes of a Rebrand with the CMO of Northwell Health
“How do you position one of the nation’s largest health care systems for tomorrow’s care while retaining its roots in an industry defined by disruption?” This was the question initially...
Northwell Health: Rebranding a Health Care Giant
New York’s largest private employer and health system, which was created through a merger almost two decades ago, has rebranded. As of September 2015, Northshore-LIJ became Northwell Health. The...
Brookwood Baptist Health Rebrand: Placing the Patient at the Center of Everything
The largest health network in Alabama was formed 5 months ago through a merger of the Brookwood Medical Center and Baptist Health System. They have now rebranded as one –...
Advancing High Performance Health: Rebranding One of the Country’s Health Care Leaders
The American Medical Group Association (AMGA) was originally founded in 1949 when a number of physician leaders came together to investigate the ways in which they could better learn from...
3 Trends Health Care Strategists Can’t Afford to Ignore in 2016
Through our extensive work with a variety of health care organizations across the country, we’ve consistently come across trends health care brand leaders can’t afford to ignore. Here are a...