Tag: Google
A Brand Owner’s Guide to Surviving Mobilegeddon
Congratulations! If you are reading this, it means you have survived the latest doomsday event. And while few people bought into the Mayan prophecy that stated the earth would end...
Agencies Need a Different SEO: Service Engine Optimization
Every successful agency is working as hard as it can to make itself more competitive through content creation and Search Engine Optimization (SEO). Unfortunately, many are putting their businesses at...
The Biggest Bank Brand in the U.S. is Not Who You Think
Part 2 in our series on the changing world of retail banking Did you know that 7-Eleven is the second biggest bank in the country? For most people, that comes...
Is Nothing Sacred in Logo Design?
In a world where the mantra of most strong brands is dogged consistency, a great example of a brand showing that it is adaptable and experiential is Google. It takes...
Challenge Commonly Held Beliefs
How to avoid Brand Botox and create authenticity Consistency in brand expression is critical, but what if our drive for consistency damages a brand or, at least, limits its potential?...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...
Reach Across Silos to Work More Collaboratively
By Jennifer Rivas and Lydia Govinden Reaching across silos to work more collaboratively is much easier said than done. It means treading into uncertain waters where we feel we lack...