Tag: Gabriel Cohen
Brand Center: To Build, or Not to Build – That is the Question
If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...
Monigle Featured in Branding Magazine
Monigle’s CMO, Gabriel Cohen was recently asked to write for Branding Magazine. Entitled “Branding Edison”, this regular column will focus on the real world aspects of the brand owner’s playbook, areas...
NAA Conference Takeaways
Branding: Challenges and Solutions Panel Takeaways Your brand is so much more than pretty logos and pretty words. Last week our CMO, Gabriel Cohen, had the opportunity to be part...
Sponsored InMail: LinkedIn is Destroying its Brand Equity
LinkedIn Sponsored InMail Oh LinkedIn, how could you….On checking my LinkedIn app this afternoon, I noticed the familiar number next to the little envelope indicating I had received a new InMail....
A Brand Owner’s Guide to Surviving Mobilegeddon
Congratulations! If you are reading this, it means you have survived the latest doomsday event. And while few people bought into the Mayan prophecy that stated the earth would end...
8,000 Miles Away: The Pro Bowl of Brands
It’s risky for a non-American to begin a blog with a US sports analogy. But, having crossed the pond from London nearly ten years ago, I finally feel ready to...
Brand as Culture: Create Something to Believe In
How reframing brand as culture can jump start employee engagement Creating a meaningful brand in today’s hyper-competitive market is challenging. Marketers are increasingly forced to create new strategies in order to...
Growth Has Come Quickly in 2015
2015 has started off exceptionally well with five new team members joining us. From Branded Environments to Digital and our Administrative team, we continue to add the best and the...
The Biggest Bank Brand in the U.S. is Not Who You Think
Part 2 in our series on the changing world of retail banking Did you know that 7-Eleven is the second biggest bank in the country? For most people, that comes...
What is the Future of Bank Branding?
Part 1: The Future of Retail Banking is Nigh When was the last time you had go to into a bank branch? For many of us over a certain age,...
Meet Our New Brand Development Manager
Meet Jack Burk We are pleased to announce the addition of our newest team member; Jack Burk who joins our team as Brand Development Manager. He brings with him a...
Is Nothing Sacred in Logo Design?
Logo Design In a world where the mantra of most strong brands is dogged consistency, a great example of a brand showing that it is adaptable and experiential is Google....
Two New Team Members Join Monigle!
We are pleased to announce the addition of two new team members who add depth and strength to our branding capabilities and services. The Insights and Strategy team has welcomed...
Tourism Branding Part II: Is it Safe to Come Out Yet?
In Part Two of this series, CMO Gabriel Cohen explores how cities and states can leverage tourism branding. “What Super Bowl?” is an expression that you may have heard muttered...
Develop a More Compelling Case for Brand Investment
For many of us across the country whose fingers and toes are still thawing after the latest arctic blast, the thought of walking out to the backyard in August wearing...
Broncos Super Bowl and Colorado Tourism
In Part One of this two part series, Gabriel Cohen, Monigle’s Chief Marketing Officer, discusses the impact of the Denver Broncos’ Super Bowl berth on tourism branding and marketing. Super...
Educate Senior Leaders on the Importance of Brand
One of the most rewarding aspects of working in the brand-consulting field is helping a wide spectrum of senior executives to achieve their strategic goals. And when I say wide...
Building for the Future
2013 has brought about exciting changes at Monigle. As the agency moves into its fifth decade, this was a year of looking at how to position the company for greater...