Tag: Environmental Branding
Bank ATMs Are Getting a Face Lift: A New Customer Experience in Retail Banking
When Chemical Bank installed its very first ATM in 1969, it dispensed a fixed amount of money when a user inserted a special card. It was the first step in performing...
Need to Know: Before You Begin Your Sign Program
Brand and Signs Part One: Name and Layout If you’ve ever been through a major brand refresh or rebrand you know how messy it can get. Beyond the project related...
Flexible Brand Management Using Digital Signage
How a car rental company uses environmental branding and digital signage to gain a competitive edge. In 1946, during the earliest years of commercial aviation, Avis established the very first...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...