Tag: Design System
What Happens When Your Brand Identity Ends Up in Court
A cautionary tale of the value of Brand Identity Standards For the past 25 years, I have designed logos and design systems, and written and illustrated countless pages of graphic...
Developing a Unified Brand for Today’s Health Care
Health Care Branding Health care branding, like health care delivery, is in transition. The new imperative does not only include a focus on “system” branding, but on “synergy” branding as well. As...