Tag: Dell
Challenge Commonly Held Beliefs
How to avoid Brand Botox and create authenticity Consistency in brand expression is critical, but what if our drive for consistency damages a brand or, at least, limits its potential?...
Improve How Associates Live the Brand
The other day I exchanged a gift at Nordstrom, which, of course, is renowned for its impeccable customer service and powerful brand. The experience was as expected ― beautiful merchandising,...