Tag: Customer Experience
Best-Laid Brands: Tackling an International Sign Conversion
It’s business as usual when a global brand like General Electric (GE) takes on a sign conversion program at one of its many facilities in China. It’s the world’s most...
The Emancipation of Health Care Consumers
The consumerization of health care is close to reaching a tipping point. Advancements in smart medical devices have provided patients with unprecedented access to their health data, and the Web...
The Ultimate Trump Card: Brand Experience
The ABA Marketing and Retail Banking Conference is coming up next week, and we’ve begun to distill the key themes and issues that our clients have been discussing with us...
Branded Environments and a Kit-of-Parts Solution
A flexible approach to deliver a consistent brand experience The core concept of developing a branded environment has been around for quite some time, but how is that accomplished? For...
Turning the Ordinary ATM into an Icon
Making a trip to the ATM can be just about as mundane as tying your shoes or brushing your teeth, right? As bank customers we don’t expect much except to...
An Authenticity Problem at JCPenney
JCPenney’s Authenticity You’ve been bleeding cash for more than a year, press on your brand has been critical (at best), your CEO is out the door, customers have departed in...