Tag: Consumer Insights
And the Answer is…Segmentation
Segmentation is the process of defining and subdividing the market into clearly identifiable segments of similar needs, wants, or demand characteristics. While this seems like an over-simplified answer to every question, from our experience, it really does underscore every marketing decision....
Brains Behind the Brands: Meet Chris Tonay
Meet Chris Tonay With the release of Monigle’s groundbreaking new study, Humanizing Brand Experience, we want to introduce Chris Tonay, our Director of Insights & Strategy. Chris leads Monigle’s insights...