Tag: CMO
Five CMOs Share the Secrets of Organizational Redesign for the 21st Century
The advent of the informed and empowered consumer has complicated the marketing and branding landscape. With the deluge of choice and practically unlimited access to knowledge, consumers can now shop doctors and...
CMO Survival: What to Do in the First 100 Days
Understand the culture, people, and resources first before making any plans CMOs must be doing something right. Since 2006, the average tenure of the top marketing leader has almost doubled...
Challenge Commonly Held Beliefs
How to avoid Brand Botox and create authenticity Consistency in brand expression is critical, but what if our drive for consistency damages a brand or, at least, limits its potential?...
Tourism Branding Part II: Is it Safe to Come Out Yet?
In Part Two of this series, CMO Gabriel Cohen explores how cities and states can leverage tourism branding. “What Super Bowl?” is an expression that you may have heard muttered...
Broncos Super Bowl and Colorado Tourism
In Part One of this two part series, Gabriel Cohen, Monigle’s Chief Marketing Officer, discusses the impact of the Denver Broncos’ Super Bowl berth on tourism branding and marketing. Super...
Don’t Give Away Your Brand!
Marketers can use brand valuation to monetize and protect their brand investments The return to growth in mergers and acquisitions, and the surge of new partnerships and co-branding efforts across...