Tag: Chris Tonay
Brand Tracking Research Leaves Gaps Essential to Action
Brand Tracking Research Marketplaces change fast―and consumers’ opinions change even faster. In order to stay ahead of this furious pace, it is essential for brand owners to keep a pulse...
Does Your Health Care Brand Inspire Choice? [Infographic]
Why meaningful differentiation is more important than ever Choice is a powerful motivator. It fuels competition, inspires improvements, and reduces costs. As health care reforms empower the industry to behave...
What Consumers Value Most In Health Care Brands [Infographic]
Brand personality―the set of human characteristics associated with a brand―is an important part of brand strategy because it allows consumers to more easily relate to and connect with a brand...
What Benefits do Consumers Expect from Health Care Systems? [Infographic]
At Monigle, we are seeing firsthand how health care systems are changing healthcare for the better. Our research shows that―given a choice―consumers are 69 percent more likely to seek care...
What Drives Brand Loyalty?
Pursue deeper insights to make your brand resonate. Over the last 40 years, we have tackled many tough business challenges for our clients. These challenges come in all shapes and sizes, but...
Strategy Team Adds Two New Team Members
With the holidays upon us, a successful 2013 nearly behind us and a new year right around the corner, we look back and look forward with fond memories and eager...