Tag: Branding
Renaming Your Brand Stress-free
Renaming your brand is one of the toughest, most complex and important things that you can do. You can bet that you will experience more passion and opinion applied to choosing your new name than most decisions your organization makes....
Driving Efficiency with Digital Guidelines
Digital Guidelines The need for content within organizations has transcended business verticals, and now every team has a need for branded content in some capacity. Companies create an exponential number...
Outdoor Retailer Observations: Your Culture is Always on Display
Recently we’ve been talking quite a bit about organizational culture. From differentiating culture, strategy, and engagement to examining the evolving relationship between brand and culture, clearly, we care about what unites employees within an organization’s walls....
5 Standout Brands of 2017
Lots of brands made lots of noise this year, for reasons good and bad. Some stepped fearlessly into controversy and were roundly praised; others found themselves reluctantly embroiled in it....
A Branded Way With Words: Field Notes From the Former VP of Brand Management at Thomson Reuters
Which would you rather do? Ingest enzymes and nutrients to create energy or…enjoy a meal? They’re the same thing. Here’s another one: Allow someone to apply pressure to your scapulars...
Getting the Job Done: Applying a Customer-Centric Approach to Branding
As brand has become defined by the experience it delivers, I’ve noticed a more prominent focus on understanding what makes our customers tick, and taking a consumer-centric approach to decision-making....
After 13 years, Deloitte undergoes a Brand Refresh
Deloitte Brand Refresh Yesterday was a momentous day for one of the largest professional services firms in the world as Deloitte, for the first time in thirteen years, launched a...
VCU Health Takes Home 2016 PRSA Award for Reputation and Brand Management
In recognition of its outstanding commitment to a new brand and evolution into a comprehensive system of care, we are thrilled that VCU Health was recently honored with the prestigious Commonwealth Award...
Buckled in for the BMA Gold Keys 2016
“Your wings already exist. All you have to do is fly.” The theme of the 2016 BMA Colorado Gold Key Awards was focused on taking flight and soaring with the...
[Q&A] VCU Health’s CMO Talks About Activating the Brand: Day Two and Beyond
Managing a brand change is no easy task. But, when done right, it can be an opportunity to propel the entire organization forward. For VCU Health, that meant unifying its...
Brookwood Baptist Health Rebrand: Placing the Patient at the Center of Everything
Brookwood Baptist Health Rebranding The largest health network in Alabama was formed 5 months ago through a merger of the Brookwood Medical Center and Baptist Health System. They have now...
JetBlue Mints Premium Brand Experience
Expedited check-in. Preferred baggage claim. Lie-flat seats. Non-stop entertainment. Small plates inspired by a New York restaurant. Full-bottle wine service. A free amenities kit from Birchbox. Sounds like a first-class...
Coca-Cola Gets Coal in its Stocking
Coca-Cola Ad Mistake Coca-Cola has traditionally been a brand that touches hearts and creates a warm connection, especially at this time of year. Many of Coke’s campaigns are pretty memorable....
Can Branding Agencies Survive? Monigle Joins Branding Magazine’s Roundtable
Branding agencies are under attack The neat demarcation of a brand agency’s place in the world has always been a fantasy, and advertising agencies have always been quick to seize a...
Palladium Energy and ICCNexergy Cut the Cord
We take for granted how much our lives depend on batteries and how much they have evolved in the last decade. So much so, that it’s almost impossible to imagine...
Making Sense of the Millennial Career Path
When a millennial lands their first job, they think they’ve made it. I remember the excitement and sense of accomplishment that washed over me for a few weeks after “the...
Go Behind the Scenes of the VCU Health Brand Launch
Launching a new brand is no easy task. But, when done right, it can be an incredibly rewarding one. For VCU Health, that meant unifying its brand and employees to...
Marketing and Design Additions Signal Growth in the Third Quarter
The third quarter has started remarkably well with two new team members joining us. From creative to marketing we continue to add talented, collaborative and global talent to our dynamic...
How Nike Beat Adidas at the Women’s World Cup
Nike vs. Adidas The Women’s World Cup is still fresh on everyone’s mind; people continue to beam with USA pride as the US Women’s National Team brings home the FIFA...
NAA Conference Takeaways
Branding: Challenges and Solutions Panel Takeaways Your brand is so much more than pretty logos and pretty words. Last week our CMO, Gabriel Cohen, had the opportunity to be part...
Brand New Territory: From Southeast Asia to America
In late 2013, I made the decision to move from Singapore to Denver. The choice to relocate to Denver was somewhat strategic: I wanted to experience a different kind of...
8,000 Miles Away: The Pro Bowl of Brands
It’s risky for a non-American to begin a blog with a US sports analogy. But, having crossed the pond from London nearly ten years ago, I finally feel ready to...
Glenn Monigle: A History
Monigle Associates Inc. was founded in 1971, but what’s the story behind founder Glenn Monigle? In his own words he tells his story in response to many inquiries from staff....
The Future of Signage; Is It Looking Dim?
Is Signage Needed? The other day my family and I headed out to eat at a new restaurant. The establishment had a small, non-illuminated pedestrian level sign; even so, we...
Every Day is a Case Competition―From the Classroom to Real World
Tracy Schrauben, a recent graduate of the Kelley School of Business and new team member, compares business school with agency life. The Kelley School of Business MBA Program provided an...
The Monigle Internship Experience
In Part Two of this series, Sean Roper and Michael Rardon discuss what it was like being interns at Monigle. As we enter the final weeks of our internship we...
Tourism Branding Part II: Is it Safe to Come Out Yet?
In Part Two of this series, CMO Gabriel Cohen explores how cities and states can leverage tourism branding. “What Super Bowl?” is an expression that you may have heard muttered...
Meet the Spring 2014 Interns
In Part One of this series, Sean Roper and Michael Rardon discuss what it’s like to start their professional internships at Monigle. Meet Sean My name is Sean Roper and...
What are your Brand Priorities this Year
Marketers like to know what their peers are working on and what challenges they are grappling with. At the start of the year we asked clients to outline their top...
Monigle Adds New Member to Senior Team
Meet Gunnar Jacobs Less than two months into 2014 and we are enjoying a successful year thus far. We continue to grow our range of services, work with fantastic clients,...
We Used to Trust What Brands Told Us (Video)
With the total integration of technology and social media into our lives, traditional advertising has lost its effectiveness. Today’s consumers are more savvy than ever and these empowered consumers are...
Don’t Give Away Your Brand!
Marketers can use brand valuation to monetize and protect their brand investments The return to growth in mergers and acquisitions, and the surge of new partnerships and co-branding efforts across...
What the Banksy Brand Teaches Us
Monigle takes a closer look at brand development through careful cultivation As October 2013 came to an end, so too did the temporary New York residency of the anonymous British artist Banksy....