Tag: Brand Value
REI Places Brand Value Ahead of Profit
REI Opt Outside Black Friday has come to be known as the one day a year when shoppers’ appetites for retail goods match their craving for Thanksgiving turkey. For many,...
How Celebrity Endorsements Benefit Brands
The Power of a Celebrity Endorsement A recent post on the INSIDE BlackBerry blog labels its smartphones as the favored choice of heads of state, including President Obama, who praised...
How Digital Tools Empower Brand Builders, Part One
In Part One of this series we explore how digital tools and technology can help unlock brand value. We believe a brand is an organization’s most valuable asset. This idea...