Tag: Brand Purpose
Living Your Brand: Tangible Takeaways From Purpose-Led Organizations
Marketers, it’s on you to practice what you preach. Here are some tactical steps you can take no matter where you’re at in the journey towards purpose.
Lessons in Brand Purpose: What Does Your Brand Stand For?
I used to have a mentor whose guiding philosophy was ‘Give a shit.’ He used the phrase so frequently that part of me still wonders if the holy slogan is...
CMO Survival: What to Do in the First 100 Days
Understand the culture, people, and resources first before making any plans CMOs must be doing something right. Since 2006, the average tenure of the top marketing leader has almost doubled...