Tag: Brand Priorities
Use Brand to Better Navigate Your Environments
We often see superb examples of branded environments in retail and sports venues. Retailers that have a strong brand message incorporate finishes, materials, displays, imagery, and lighting to intuitively lead...
Build a More Emotional Story About Your Brand
Without people brands don’t exist. Building an emotionally compelling brand requires an authenticity and consistency that appeals to our human side. After all, emotions are what compel human beings—they drive how...
What are your Brand Priorities this Year
Marketers like to know what their peers are working on and what challenges they are grappling with. At the start of the year we asked clients to outline their top...
Reach Across Silos to Work More Collaboratively
By Jennifer Rivas and Lydia Govinden Reaching across silos to work more collaboratively is much easier said than done. It means treading into uncertain waters where we feel we lack...
Don’t Give Away Your Brand!
Marketers can use brand valuation to monetize and protect their brand investments The return to growth in mergers and acquisitions, and the surge of new partnerships and co-branding efforts across...