Tag: Brand Personality
Finding Your Brand Voice
We live in a world of tremendous excess: full-on branding sensorial assault at every turn. Brands that truly understand the consumer, and “speak” to them, are rare, but once in...
What Consumers Value Most In Health Care Brands [Infographic]
Brand personality―the set of human characteristics associated with a brand―is an important part of brand strategy because it allows consumers to more easily relate to and connect with a brand...