Tag: Brand Investment
Unifying Scripps Under a Master Brand Strategy
Scripps Health is one of the most highly regarded healthcare systems in Southern California, and one with a notable history. So, when research conducted in 2011 indicated that Scripps lacked...
How Celebrity Endorsements Benefit Brands
The Power of a Celebrity Endorsement A recent post on the INSIDE BlackBerry blog labels its smartphones as the favored choice of heads of state, including President Obama, who praised...
Developing a Unified Brand for Today’s Health Care
Health Care Branding Health care branding, like health care delivery, is in transition. The new imperative does not only include a focus on “system” branding, but on “synergy” branding as well. As...
Use Brand to Better Navigate Your Environments
We often see superb examples of branded environments in retail and sports venues. Retailers that have a strong brand message incorporate finishes, materials, displays, imagery, and lighting to intuitively lead...
Tourism Branding Part II: Is it Safe to Come Out Yet?
In Part Two of this series, CMO Gabriel Cohen explores how cities and states can leverage tourism branding. “What Super Bowl?” is an expression that you may have heard muttered...
Develop a More Compelling Case for Brand Investment
For many of us across the country whose fingers and toes are still thawing after the latest arctic blast, the thought of walking out to the backyard in August wearing...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...