Tag: Brand Equity
Sponsored InMail: LinkedIn is Destroying its Brand Equity
LinkedIn Sponsored InMail Oh LinkedIn, how could you….On checking my LinkedIn app this afternoon, I noticed the familiar number next to the little envelope indicating I had received a new InMail....
What Consumers Value Most In Health Care Brands [Infographic]
Brand personality―the set of human characteristics associated with a brand―is an important part of brand strategy because it allows consumers to more easily relate to and connect with a brand...