Tag: Brand Center
Brand Center: To Build, or Not to Build – That is the Question
If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...
Northwell Health, VCU Health, and Children’s Health Recognized for Best-In-Class Brand Governance at E-Healthcare Awards
Brand governance has traditionally been a topic that receives little attention beyond ensuring that the right people have access to the brand guidelines. Today, the task of stewarding a brand...
From identityManager to BEAM: Reinventing the Brand Center
If you’ve ever been through a rebrand, you’ll likely remember the angst leading up to the launch. Chances are you handed every employee a nicely crafted brand book and pointed...
How Digital Tools Empower Brand Builders, Part One
In Part One of this series we explore how digital tools and technology can help unlock brand value. We believe a brand is an organization’s most valuable asset. This idea...
Improve How Associates Live the Brand
The other day I exchanged a gift at Nordstrom, which, of course, is renowned for its impeccable customer service and powerful brand. The experience was as expected ― beautiful merchandising,...