Tag: Brand Asset Management
DAM vs. BAM: Which System is Right for You?
It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...
5 Key Takeaways from DAM LA
Recently we attended and presented at DAM LA, the largest conference dedicated to digital asset management on the West Coast, where we had the opportunity to connect with hundreds of...
Brand Center: To Build, or Not to Build – That is the Question
If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...
From identityManager to BEAM: Reinventing the Brand Center
If you’ve ever been through a rebrand, you’ll likely remember the angst leading up to the launch. Chances are you handed every employee a nicely crafted brand book and pointed...
Elevating Engagement with a Best-in-Class Brand Center
Duke Medicine and Children’s Health BEAM (Brand Engagement and Asset Management) sites won eHealthcare Leadership Awards for Best Interactive and Best Intranet sites at the Nineteenth Annual Healthcare Internet Conference. The...
Driving Efficiency with Digital Guidelines
The need for content within organizations has transcended business verticals, and now every team has a need for branded content in some capacity. Companies create an exponential number of digital...
A Brand Owner’s Guide to Surviving Mobilegeddon
Congratulations! If you are reading this, it means you have survived the latest doomsday event. And while few people bought into the Mayan prophecy that stated the earth would end...
Clients Win 8 eHealthcare Leadership Awards
On November 5th, identityManager® sites received eight awards at the 2014 eHealthcare Leadership Awards. The winners were selected from over 1,000 entries at the Eighteenth Annual Healthcare Internet Conference in...
How Digital Tools Help Build Your Brand, Part Two
In Part Two of this series we explore the features and benefits of brand management sites and digital tools so you can decide what’s right for you. While we typically...