Tag: Brand Ambassador
From identityManager to BEAM: Reinventing the Brand Center
If you’ve ever been through a rebrand, you’ll likely remember the angst leading up to the launch. Chances are you handed every employee a nicely crafted brand book and pointed...
Unifying Scripps Under a Master Brand Strategy
Scripps Health is one of the most highly regarded healthcare systems in Southern California, and one with a notable history. So, when research conducted in 2011 indicated that Scripps lacked...
Brand Collaborations, Part One
How brands go into business together to the benefit of consumers―and each other Recently FitBit, one of the few companies who have successfully moved into the wearable fitness market, sent...
Tourism Branding Part II: Is it Safe to Come Out Yet?
In Part Two of this series, CMO Gabriel Cohen explores how cities and states can leverage tourism branding. “What Super Bowl?” is an expression that you may have heard muttered...
Get on the Same Page with Your Sales Team
Sales Team Impact on Your Brand A company’s sales team often creates the very first interactions that an organization has with future clients. Not only that, these exchanges are usually...
Improve How Associates Live the Brand
The other day I exchanged a gift at Nordstrom, which, of course, is renowned for its impeccable customer service and powerful brand. The experience was as expected ― beautiful merchandising,...