Tag: authenticity
Lessons in Brand Purpose: What Does Your Brand Stand For?
I used to have a mentor whose guiding philosophy was ‘Give a shit.’ He used the phrase so frequently that part of me still wonders if the holy slogan is...
An Authenticity Problem at JCPenney
JCPenney’s Authenticity You’ve been bleeding cash for more than a year, press on your brand has been critical (at best), your CEO is out the door, customers have departed in...