Service: Research and insights
From Insights to Action: Using Journey Mapping to Humanize Experience
Baptist Health, South Florida is a top ten brand according to the annual Humanizing Brand Experience report. Watch this webinar to learn how they turned to expansive journey mapping research...
What it really takes for financial institutions to go digital
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
For financial institutions, things just got (more) personal
We recently released our Humanizing Customer Experience Vol 2 report, the following article is derived from one of the key chapters of the report. Personalization as an experiential imperative is...
From competitors to collaborators, how financial institutions can adapt to a rapidly evolving landscape
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
Monigle in the news: How healthcare leaders can drive change and make an impact
Recently, HealthLeaders interviewed Monigle’s own Justin Wartell about some of the latest findings in the Humanizing Brand Experience Vol 5 report. The report unveiled some of the key challenges healthcare marketing leaders...
Why join the Humanizing Brand Experience movement?
Check out the reasons healthcare organizations should join the Humanizing Brand Experience movement and get a sneak peek of expectations for our Volume 6 report. Our first five annual Humanizing...
Humanizing Customer Experience – Volume 2
Creating more human experiences has never been more critical to success in the financial services industry. This first-of-its-kind study provides the prescriptive insights and tools banks need to best serve...
Becker’s Healthcare: 4 reasons consumers choose healthcare systems
Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in...
Exploring Humanizing Brand Experience Vol 5 Findings Series
In this series, learn about key trends informed by more than 28,000 consumers around diversity and inclusion, virtual care, holistic health, self-care, as well as highlights that unlock opportunities healthcare...
Monigle in the news: Advisory Board shares takeaways from Monigle’s Humanizing Brand Experience report
Advisory Board, a leading healthcare publication that identifies the top challenges that leaders are facing and provides insight to support them, recently featured Monigle in an article. The article highlights...
Individualization vs Personalization
Breaking down two must-know healthcare experience elements If you’ve worked with us, read our Humanizing Brand Experience reports, or spent time digging into the latest trends in healthcare marketing, you’ve...
For Financial Institutions, Keeping Pace Means Getting Personal
Brian Elkins is the Executive Director of Strategy and the head of our Financial Services practice at Monigle Okay, so you’ve met your customers’ minimum basic needs. Security? Check. Trust?...
A 3-Step Cure for Healthcare’s Trust Problem
Trust is an essential ingredient in the relationship between a brand and its consumers. With trust, brands enjoy increased reputation, likelihood to recommend, loyalty and advocacy—one of the most crucial...
3 Strategies for Building Consumer Trust (And What to Do if You’ve Lost It)
“Trust us.” It’s often the unspoken basis and desired outcome of every brand’s advertising and messaging across many industries. When you ask people for their money, their time, their engagement...
Creating a Human-Centered Banking Experience Video Series
Evolving technology, a global pandemic, and ultimately a changing society have forced financial institutions to carve new paths to optimize customer experience.
Johns Hopkins Webinar
If there’s one thing that COVID-19 has taught the healthcare industry, it’s the importance of creating a human connection. Brands that offer more personalized, human experiences see increases in satisfaction,...
Monigle in the News: For Johns Hopkins Medicine, Leading Starts with Listening
Based on the most recent Humanizing Brand Experience Vol 4 report, Johns Hopkins Medicine leads the way in humanizing health care brand experiences, ranking first out of more than 200...
And the Answer is…Segmentation
Segmentation is the process of defining and subdividing the market into clearly identifiable segments of similar needs, wants, or demand characteristics. While this seems like an over-simplified answer to every question, from our experience, it really does underscore every marketing decision....
Monigle in the News: Healthcare Insights for Marketers Podcast
Recently, one of our clients, Christine Albert, Chief Marketing Officer at LCMC Health was featured on True North Custom’s Healthcare Insights for Marketers podcast on how humanizing the LCMC Health brand...
Meet the Disruptors: Spotlight on Heal
Kylie McCalmont and Danielle Tieman (Strategy) teamed up to take a deeper look into the disruptor brands shaking things up in healthcare. In our Humanizing Brands Experience Vol 4 report,...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Real Talk, Not Robots
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Exploring Humanizing Brand Experience Vol 4 Report Findings: Don’t Lose Trust
In case you missed it, we recently released the latest edition of our Humanizing Brand Experience Report, available for download here. Here, we’ll dive deeper into a key finding from...
Monigle in the News: What Makes Your Organization Special?
Our very own, Justin Wartell’s article “What Makes Your Organization Special?” was featured in the American Hospital Association’s (AHA) Trustee Newsletter. Read Article COVID-19 brought out the very best of...
Exploring Humanizing Brand Experience Vol 4 Report Findings: The Health Setback
Last month, we released the latest edition of our Humanizing Brand Experience Report. This year’s report is jam packed with the latest findings on consumer preferences, behavior, and engagement with...
Proactive Branding
When we think of the top reasons organizations choose to engage in brand strategy work, the majority fall into the reactive category. In other words, after an event has happened...
Create a More Human Healthcare Experience Webinar
The pandemic has transformed the world, nowhere more than in healthcare. Nationwide, healthcare executives have driven innovation that is humanizing healthcare on a structural, organizational, and experiential level.
Building A Human-Centered Healthcare Brand Experience Series
COVID-19 created a catalyst for change from a healthcare brand and experience perspective—one that was much needed and a long-time coming. How do we continue to adapt to this new...
Monigle in the News: Using Patient Data to Engage the C-Suite in a Brand Experience
Making the business case for a brand can be a tall task, particularly when competing with other organization priorities such as electronic health record upgrades and hospital acquisitions. Yet, marketing...
Video – HBE V3 Insights
Dig into the key highlights and implications from the Humanizing Brand Experience Vol 3 report, revealing what 25,000 consumers say is most important in their health care experience.
HMPS – COVID-19: A Catalyst for a More Human Experience
This is health care’s moment. The core elements of brand experience have been magnified by the pressure COVID-19 has put on the health care industry. Health care marketers now have...
HMPS – Brand Leadership Through Covid-19: Northwell Health’s Approach
COVID-19 is quickly changing health care, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis...
HMPS – Leadership in the New Era of Experience
As health care organizations seek to create a more human, consumer-focused experience, the best results will happen when marketing and patient experience leaders work together. Hear new research on what...
HMPS – Humanizing Brand Experience: Highlights and Implications
Dig into the key highlights and implications from the newly released Humanizing Brand Experience Vol 3 report, revealing what 25,000 consumers say is most important in their health care experience....
Creating More Human Health Care Experiences
If you’ve read this year’s Humanizing Brand Experience report, you already know. It’s time for health care leaders to rethink and expand their definition of experience and take action to humanize their...
Covid-19 Webinar Follow up
In our third year of this groundbreaking study and report, we’re excited to deliver our most comprehensive report to date—with insights from 25,000 consumers and the rankings of over 170...
Northwell & Forum – Covid-19 Webinar Follow up
COVID-19 is quickly changing healthcare, and organizations at the forefront of this change are charting the course for what’s next. Northwell Health took unprecedented early action as the crisis took...
