Service: Brand activation
WTW
A rapid and robust discovery process built the brief: Be bold, Be clear, Be a connector. Ideas extracted from the wealth of intelligence, experience, and relationships that Willis Towers Watson...
WTW
A rapid and robust discovery process built the brief: Be bold, Be clear, Be a connector. Ideas extracted from the wealth of intelligence, experience, and relationships that Willis Towers Watson...
Henry Ford Health Marketing and Experience lead shares takeaways from rebrand experience
Heather Geisler didn’t start off in healthcare. Most of her career has been spent considering storytelling through different lenses: politics, journalism, and hospitality. In each of these roles, she worked...
The Seven Deadly Sins of Brand Activation
Why do most rebrands fail to reach their full potential? Once a brand is defined, the hard work of bringing it to life through activation begins. Brand activation is the...
A Health System Rebrand: What Happened at Henry Ford Health
Hear how our teams partnered together to navigate pandemic challenges, a new partnership with Michigan State University, and socialization of major change with a range of stakeholders to build a...
Calyx
A pharmaceutical giant’s spinoff company makes waves by bringing confidence and humanity to informatics technology.
Activating Your Health Care Heroes Series
Hear how LCMC Health and Northern Light Health are powerfully engaging employees so they can confidently and compellingly live the brand in every interaction, even in challenging times.
Monigle Helps Position EMHS for the Future; Rebrands as Northern Light Health (press release)
After decades of growth and acquisition, Northern Light Health’s new identity reflects the transformation of both their business and industry.
Vitalant and Monigle Reimagine the Blood Donation Industry (press release)
Blood Systems, a massive national transfusion medicine organization, announced yesterday that it is changing its name and brand identity as part of a larger vision to disrupt the industry around...
SmartLinx Rebrands to Optimize Human Potential
SmartLinx Rebranding Leading workforce management solutions provider SmartLinx unveiled its new brand today, a strategic initiative that follows in the footsteps of the company’s latest software release, SmartLinx 6. Working...
Azura Vascular Care
A medical giant builds a new brand for its fragmented network of vascular centers.
Go Behind the Scenes of the VCU Health Brand Launch
Launching a new brand is no easy task. But, when done right, it can be an incredibly rewarding one. For VCU Health, that meant unifying its brand and employees to...
The Seven Keys to a Successful Rebrand
Why a rebrand should be viewed as a symbol of change, not a change of symbol In today’s world, it seems as if companies are going through some level of...
Monigle Announces Rebrand of HSA Bank [Video]
Managing Director Justin Wartell introduces Monigle‘s approach to HSA Bank‘s rebrand, including the path through which the brand’s new promise, Own Your Health, was created. Connect With Us...