Outdoor Retailer: The 6 brand takeaways you missed

United By Blue Sign

6 Brand Takeaways from Outdoor Retailer:

1. End-product sustainability is no longer enough. Sourcing, supply chain and manufacturing are the next frontier of environmentalism.

 

 

 

 

Panel Talking Outdoor Brand2. Setting up a booth does not an experience make. Give customers an active role to play in your experience to earn their attention.

 

 

 

 

Oru Kayak Outdoor Brand3. No industry is an island. Outdoor brands, especially, need to pull from outside their category for design cues, culture trends and overall cultural trends to stand out in a sea of sameness.

 

 

 

 

 

Otterbox Outdoor Brand4. It’s not about what you give away at an event like this, it’s what people take away from it. SWAG is a wholly unnecessary crutch when you offer a worthwhile experience instead.

 

 

 

 

 

Camelbak Outdoor Brand5. The most innovative brands lean into what they’re best at and exploit their primary equity, instead of stretching into tangential areas.

 

 

 

One More Tree Outdoor Brand6. Having a brand purpose isn’t enough, the real traction comes from integrating it into your corporate, societal, and personal values, products and offering.

 

 

 

 

 

Stay tuned for more provocative thoughts, questions and ideas from Monigle on how to challenge your brand to go further.


Courtney Berkery, Associate Director, Strategy

About the Author:

Courtney Berkery
Associate Director, Strategy – Monigle

An enthusiastic brand strategist since 2011, I love connecting brands big and small to consumers and culture to deliver breakthrough work. My favorite part of my job is digging deep to find those human truths (from employees or customers!) that inform how brands move through the world.
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Monigle, Brand Experience Agency

About Monigle:

As one of the country’s largest independent brand consultancies, we’ve been at the forefront of redefining how brands are made and experienced since 1971. Our 100+ team members located in our Denver and New York offices are experts in the brand strategy, brand design and brand management space. Our portfolio of work spans the globe and business verticals, and we celebrate our awards like the 2020 Rebrand 100 and the 2019 Transform Award.

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