In recent years, there has been a growing demand for transparency and accountability from brands. Consumers are increasingly interested in knowing how brands operate and what values they stand for. By making brand guidelines and other information public, brands can demonstrate their commitment to transparency and accountability, which can help build trust and credibility with customers and other stakeholders. Beyond a growth in desired transparency, public-facing brand assets allow the brand to own more of the stories behind the brand, driving increased consistency and brand equity.
April 20, 2023