Category: Mergers & Acquisitions
From competitors to collaborators, how financial institutions can adapt to a rapidly evolving landscape
In case you missed it, we recently released our Humanizing Customer Experience Vol 2 report, in partnership with American Banker. Learn about the key national trends, attitudes and behaviors impacting...
The Top 5 Most Essential Takeaways from our M&A Rebrand Playbook
In case you missed it, you can always go back and review every chapter of our full M&A rebrand playbook here. Over the past year, we dove into the...
Part 11/11: Bringing Your Audiences Along
If you haven’t already, please check out the earlier pieces in this series. Over the course of this M&A rebrand series, we’ve covered everything from selecting a name and...
Part 10/11: Define the New Experience
If you haven’t already, please check out the earlier pieces in this series. Experience defines how consumers engage with brand. It’s how your brand elements, employees, environments, products and...
Part 9/11: Organize Your Portfolio
If you haven’t already, please check out the earlier pieces in this series. During any M&A, you will have to consider how to integrate and organize each party’s portfolio...
Part 8/11: Telling the Bigger Story
If you haven’t already, please check out the earlier pieces in this series. Throughout this series, we’ve discussed many of the challenging elements of executing an M&A rebrand. But today,...
Part 6/11: Determining the Degree You Need to Signal Change
If you haven’t already, please check out the earlier pieces in this series. An M&A can mean many different things for brands, their employees, and their audiences. Sometimes, it means a fresh...
Part 5/11: Using Data to Reduce Subjectivity During an M&A
If you haven’t already, please check out the earlier pieces in this series. As the saying goes, knowledge is power. The more you know about the different audiences and organizations...
Part 4/11: Establishing the Team and Process During an M&A
If you haven’t already, please check out the earlier pieces in this series. Welcome back, M&A-rebranders. Today we’re talking teamwork: because if one thing is certain during an M&A...
Part 3/11: Navigating Close Dates During an Merger & Acquisition Rebrand
In Part 3 of our ongoing series, we take you through a key planning stage: navigating close dates and the considerations you should take in evaluation and planning of the...
Part 2/11: Choosing the Right Name During M&A
If you haven’t already, please check out the earlier pieces in this series. Your name strategy should reflect your business strategy During M&A, one of the first questions on people’s...