Category: Governance
The Future of Brand Guidelines
A more human centered approach is required to replace the traditional rulebook When was the last time you read a manual of any sort (excluding anyone that has been to...
What is the Difference: DAM system vs. BAM system?
It’s no secret: Digital asset management (DAM) software is a must-have for organizations of every size, shape and stripe. As content demand and output increase—by as much as 50 percent...
6 Disruptions Universal to Brands Today
Recently Kelley Grover, Senior Global Brand Manager at Deloitte, gave us an inside look at the firm’s brand practice. The professional services firm’s last rebrand took place in 2003—a print-centric, pre-iPad-and-smartphone...
5 Key Takeaways from DAM LA
Recently we attended and presented at DAM LA, the largest conference dedicated to digital asset management on the West Coast, where we had the opportunity to connect with hundreds of...
Is Your Organization Speaking With One Voice?
Health care strategy leaders share 9 tips for achieving a unified brand According to research Monigle conducted prior to the recent AAMC-GIA National Professional Development Conference—with 50 attendees in marketing,...
Northwell Health, VCU Health, and Children’s Health Recognized for Best-In-Class Brand Governance at E-Healthcare Awards
Brand governance has traditionally been a topic that receives little attention beyond ensuring that the right people have access to the brand guidelines. Today, the task of stewarding a brand...
A Branded Way With Words: Field Notes From the Former VP of Brand Management at Thomson Reuters
Which would you rather do? Ingest enzymes and nutrients to create energy or…enjoy a meal? They’re the same thing. Here’s another one: Allow someone to apply pressure to your scapulars...
Brand Center: To Build, or Not to Build – That is the Question
If you have gone through a brand refresh in the last 24 months or have one on the horizon, one of the challenges you’ll be facing is how to drive...
After 13 years, Deloitte undergoes a Brand Refresh
Yesterday was a momentous day for one of the largest professional services firms in the world as Deloitte, for the first time in thirteen years, launched a refreshed brand externally...
From identityManager to BEAM: Reinventing the Brand Center
If you’ve ever been through a rebrand, you’ll likely remember the angst leading up to the launch. Chances are you handed every employee a nicely crafted brand book and pointed...
3 Trends Health Care Strategists Can’t Afford to Ignore in 2016
Through our extensive work with a variety of health care organizations across the country, we’ve consistently come across trends health care brand leaders can’t afford to ignore. Here are a...
Elevating Engagement with a Best-in-Class Brand Center
Duke Medicine and Children’s Health BEAM (Brand Engagement and Asset Management) sites won eHealthcare Leadership Awards for Best Interactive and Best Intranet sites at the Nineteenth Annual Healthcare Internet Conference. The...
Driving Efficiency with Digital Guidelines
The need for content within organizations has transcended business verticals, and now every team has a need for branded content in some capacity. Companies create an exponential number of digital...
Monigle Featured in Branding Magazine
Monigle’s CMO, Gabriel Cohen was recently asked to write for Branding Magazine. Entitled “Branding Edison”, this regular column will focus on the real world aspects of the brand owner’s playbook, areas...
A Chat with Summer Austin, Director of Strategic Marketing
An enduring rebrand: over 10 years strong On June 26th, Gabe Cohen, chief marketing officer at Monigle, and Summer Austin, director of strategic marketing at Camden Property Trust will be...
The Seven Deadly Sins of Brand Activation
Why most rebrands fail to reach full potential Once a brand is defined, the hard work of bringing it to life through activation begins. Brand activation is the most important...
A Brand Owner’s Guide to Surviving Mobilegeddon
Congratulations! If you are reading this, it means you have survived the latest doomsday event. And while few people bought into the Mayan prophecy that stated the earth would end...
How Digital Contributes to Brand Development
Each November I attend the Healthcare Internet Conference (HCIC), which is my chance to learn about the newest and coolest ideas being implemented in healthcare marketing. The 2014 HCIC was...
Agencies Need a Different SEO: Service Engine Optimization
Every successful agency is working as hard as it can to make itself more competitive through content creation and Search Engine Optimization (SEO). Unfortunately, many are putting their businesses at...
Clients Win 8 eHealthcare Leadership Awards
On November 5th, identityManager® sites received eight awards at the 2014 eHealthcare Leadership Awards. The winners were selected from over 1,000 entries at the Eighteenth Annual Healthcare Internet Conference in...
The Seven Keys to a Successful Rebrand
Why a rebrand should be viewed as a symbol of change, not a change of symbol In today’s world, it seems as if companies are going through some level of...
How Digital Tools Help Build Your Brand, Part Two
In Part Two of this series we explore the features and benefits of brand management sites and digital tools so you can decide what’s right for you. While we typically...
How Digital Tools Empower Brand Builders, Part One
In Part One of this series we explore how digital tools and technology can help unlock brand value. We believe a brand is an organization’s most valuable asset. This idea...