Category: Brand Tracking
Coca-Cola Gets Coal in its Stocking
Coca-Cola Ad Mistake Coca-Cola has traditionally been a brand that touches hearts and creates a warm connection, especially at this time of year. Many of Coke’s campaigns are pretty memorable....
How Nike Beat Adidas at the Women’s World Cup
Nike vs. Adidas The Women’s World Cup is still fresh on everyone’s mind; people continue to beam with USA pride as the US Women’s National Team brings home the FIFA...
Brand Tracking Research Leaves Gaps Essential to Action
Brand Tracking Research Marketplaces change fast―and consumers’ opinions change even faster. In order to stay ahead of this furious pace, it is essential for brand owners to keep a pulse...
Brand Work: Measuring Program Performance
“How do we know if we’ve been successful?” This is one of the most frequently asked questions surrounding work in branding. Shareholders, board members, leadership, and the broader staff impacted by...